Rich pictures can be produced in different ways depending on time and budget, while the goal remains the same - to visually capture complex or multiple ideas in a picture which is rich in metaphors and stories.
The examples below show three ways of producing a Rich picture. On the left is a whiteboard Rich picture for GovNet, produced in a few hours while listening to seminars on how local Government can utilise existing technology to improve local services and reduce budgets. The image in the centre is a Rich picture sketch for the Partnership for Child Development, which took a few days to produce. The picture shows how a school can be a platform for health education for the wider community. On the right is a detailed Rich picture for Atos IT, which took many days to go from concept to final vector artwork. The picture aims to help explain the V-Model software development by comparing it to Formula 1 engine development. All the Rich pictures were produced to generate better conversations and communicate key ideas and concepts.