Welcome to Inscript Design - creating Rich pictures and visuals that communicate, inspire and engage - for conferences, workshops, meetings and campaigns.
Graphic facilitation, sketch notes, scribing, visual listening or recording is a way of visually gathering ideas, stories, concepts and metaphors. It is the basis for any Rich picture project.
Many companies and organisations have used Rich pictures as a way of communicating complex and significant change to employees and customers. A Rich picture is a detailed visual metaphor of a company's structure or vision and can be a highly effective communication tool.
The process of developing Rich pictures is also a very useful way to share understanding, tackle difficult issues and articulate strategy in a creative and informative way. In short, producing Rich Pictures is a fun way to create great communication.
Rich pictures - a case study
Redbridge NHS needed to explain their strategy to introduce Polyclinics into the area and the implications for both patients and primary health care professionals. A Rich Picture project for Redbridge NHS led by Atos Consulting was key to communicating this strategy.
The process began with interviews with key NHS stakeholder groups, followed by workshops and meetings with patient groups and health care professionals. The picture was developed from many hours of graphic facilitation and live drawing with these groups.
In the final Rich Picture below, the main image is of concentric circles around the patient at home. Around the home there are all the primary and secondary care services that Redbridge NHS provide. The ground is a jigsaw, showing that these services are organised to fit together. Patients carry 'health' suitcases, showing there is a level of personal responsibility when it comes to a patient's own health.
The benefit of the picture is that viewers can read or scan it in a few moments, but the level of richness allows a longer conversation that helps communicate other key messages. Redbridge NHS needed to engage with both health care professionals and the public about the changes they were making: Were the public and GPs worried about the introduction of Polyclinics? Where would they be situated? What services will they offer? The Rich Picture was highly successful in helping them get their message across to a wide range of people and to counter fears about the required changes.
David Gifford, 2015
Clients include the BBC, Barclays, BAE Systems, Centrica, Carphone Warehouse, HM Gov, Imperial College, London Stock Exchange Group, MOD, NHS England and NHS Scotland, Sainsburys, Shell, Swiss Re, Oxfam, Royal Mail, Rock Medical, TUI, Vodafone, and The Wood Group.